TCU built a cross-platform app for Zestee to launch quickly on both iOS and Android. We designed a smooth user experience with custom meal plans, grocery lists, and recipe guides. The app was developed for speed, scalability, and easy updates. Now Zestee helps users stick to healthy eating anytime, anywhere.
Zestee is a startup that helps users plan, prep, and stick to healthy eating habits. It offers custom meal plans, grocery lists, and recipe walkthroughs based on user preferences and dietary goals. They needed a cross-platform app that could launch on both iOS and Android — fast.
We co-created a product roadmap with the Zestee founders, identifying must-haves for v1 (onboarding, recipes, timers) vs. v2 (habit tracking, macros dashboard). This clarity helped us ship on time without bloat.
Using Flutter, we designed wireframes that adapted fluidly to both iOS and Android. Screens included plan selection, meal breakdown, swipeable recipe steps, and a floating action button for quick actions.
We built core modules: dietary onboarding quiz, dynamic recipe database, timer feature with sound alerts, and grocery list exports. Users could save favorites and adjust servings easily.
A secure web dashboard let Zestee staff upload new recipes, tag them by cuisine/diet/goals, and push real-time updates to the app — all without needing to rebuild.
We ran closed beta testing with early users, added Firebase analytics, and built habit loop data to support future monetization strategies like subscription unlocks and gamified rewards.
(Step-by-Step Approach)
Following deployment, we focused on continuous improvements and incorporated user feedback to refine the product and enhance the overall experience.
Our team crafted a user-centered UI/UX that ensured seamless interaction and intuitive navigation.
We built dynamic modules for personalized fitness and nutrition plans, powered by a flexible rules engine that adapts to user needs and ensures consistency.
We launched the product successfully and focused on iterative upgrades, using user insights to guide improvements and ensure lasting engagement.
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